tag:blogger.com,1999:blog-5889196717481814789.post2845832496028584349..comments2010-12-23T14:54:39.100+11:00Comments on Truth competently told: Hypodermic model still sucksCleaverhttp://www.blogger.com/profile/09655051337382008408noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5889196717481814789.post-40988711301013958972007-05-01T10:47:00.000+10:002007-05-01T10:47:00.000+10:00Yeah, I figure that consumers realise that and app...Yeah, I figure that consumers realise that and apply it as a rule of thumb across all advertising: if you have something to say, they expect you to say it; if you use superlatives like "fantastic" and "amazing", they assume you don't have anything to say and switch off.Cleaverhttps://www.blogger.com/profile/09655051337382008408noreply@blogger.comtag:blogger.com,1999:blog-5889196717481814789.post-29645844060105803302007-05-01T10:41:00.000+10:002007-05-01T10:41:00.000+10:00It's just that when selling a crap house, the copy...It's just that when selling a crap house, the copywriters turn to generalities because there's not a whole lot else to talk about.Anonymousnoreply@blogger.com