Two designers arguing quietly, respectfully, but with undeniable passion, over whether or not to turn over the word "is" in a subhead on a DL brochure.
And I think that's fantastic.
Because, either way the cards fall, nobody else is ever going to notice. Not the suit. Not the client. Not the consumer.
They're not going to win acclaim or promotion for caring about such details. In fact, far from being incentivised to care about such things, they're disincentivised (apologies if that's not actually a word). They're wasting good billable hours.
But care they do. And working with people who care about Getting It Right for its own sake is, to my mind, one of the best things about the industry.