Tuesday, June 12, 2007

An eternal conflict resolved?

This whole video is interesting, and the applications of the technology he discusses seem limitless, but there's one (probably minor) aspect thats seems particularly promising.

Check out the section about two minutes in where he navigates around a fake car ad in the Guardian.

On one hand, we generally strive to make our layouts as clean as possible to attract the eye. On the other, the client generally has a dozen things they want to say about the product, thus cluttering up our ad with bullet points, contacts, extra logos, etc. Mostly this is an entirely unnecessary exercise in arse-covering on their part, but occasionally they're right, and people do need more information than we have the space to give them.

I don't know how many times I've fought this battle, and this technology tantalisingly promises a world where both sides can be winners.

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